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Virtual Society? Get Real!
Paper abstracts
Stream 2 - Work
The politics of electronic communication: Email for instance by Steve Brown
I HATEYOU. ORG; A sociology of the VIRTUAL COMMUNITIES of CYBERHATE-GROUPS by Marco Diani
Where the virtual meets the real: Management skill and innovation in the "virtual organisation" by John Hughes
On the poverty of a priorism technology, surveillance in the workplace and employee responses by David Mason
Managing knowledge and expertise: The public service as a "virtual organisational space" by Rob Shields
Teleworking: good for whose health? by Barbara Steward
The Politics of Electronic Communication: Email, for instance This paper discusses the findings of a qualitative study of two
organisations at different stages in the adoption of Groupware and electronic
Workflow technologies. The particular focus is upon the use of these systems for
communication across organisational and managerial divisions. Users report two
major functions serves by email communication – informing and relating.
But the majority of issues which emerge around electronic communication deal
with a third, less well defined political use of email. With regard to
this function, users experience email as a quasi-formal space where their
accountability is consistently at stake. This gives rise to a number of
strategies aimed at negotiating such threats and establishing a favourable
presence on the email system. Managers for their part are not only cognisant of
this dimension of email use, but moreover have themselves developed a range of
techniques for strategically prolonging potential conflicts to serve a variety
of managerial goals. The implications of these strategies for the increased use
of electronic communication in organisations are discussed. I HATEYOU. ORG; A sociology of the VIRTUAL COMMUNITIES of CYBERHATE-GROUPS In my paper I will present the results and outline some tentative conclusions
of various years of " field research " conducted both in Europe and in
the USA dealing with CYBERHATE. In particular, I will look at one very
significant and paradoxical development of the VIRTUAL SOCIETY in cyberspace:
all over the world CYBERHATE-GROUPS have actively embraced new electronic
technologies (NETs) through which they are creating a global network of VIRTUAL
POLITICAL COMMUNITIES. The emergence of the information society (EU definition) or information
superhighway (US definition) has transformed the "rules of engagement"
in the virtual marketplace of ideas. Almost overnight, the new electronic
technologies (NETs) now provide, through mediums like the Internet, direct
access to millions of homes and institutions world-wide the communicative clout
once the combined domain of newspapers, telephones, faxes, photo transmittal
services, reference libraries and broadcast outlets. Despite the deliberate intention to exploit NETs to create HATE-RELATED
virtual political communities, there is little sociological research into the
activities of CYBERHATE-GROUPS. Such research is necessary not only from
academic interest, but as a means to offer to both national and international
bodies insights into the changing language and tactics of CYBERHATE-GROUPS,
various skinheads and extremists. Because young people are generally the most enthusiastic users of NETs,
CYBERHATE-GROUPS have developed new forms of cultural and political communities
with a unique opportunity to cheaply, effectively and directly diffuse their
"deviant discourses" to an unprecedented vast, diverse and
impressionable audience. Limitless access to the Internet allows CYBERHATE-GROUPS
to rapidly expand their activities under cover of a variety of seemingly
innocuous and unrelated sites especially designed to attract young people (e.g.
sites dedicated to music, comics, " counterculture ", etc.) and that
facilitate their penetration into mainstream youth culture. In my paper I will present some results from studies of such groups on the
Internet, drawn from the analysis of over 1000 "problematic"
web-sites, and will underline in particular the interrelations (both visible and
invisible) among seemingly distant and "unrelated" websites. I will
also reflect on the wider perspective and to identify the best ways forward, in
particular asking the question : Is there anything that can be done? And how ? For instance, is the US Department of Commerce's Telecommunication
Information Agency correct when it recently concluded that the only way to
respond to CYBERHATE-GROUPS is to employ the same technology to counter it? There seems to be a host of good excuses to shy away from this kind of
questions. First, there's the technology itself. It is complex and ever
changing. Hateful speech is, in general, "protected speech," but is
there any reason why, at a minimum, a recipient of any unsolicited and
threatening message from the superhighway should not have the right to know
instantly the source of the message ? For instance, " Free speech " is a fundamental right guaranteed by
the US Constitution. Hate speech has been afforded protection, while other types
of offensive speech have been held outside the purview of the Constitution. It
remains unclear how the distinction is made between the evil of defamation and
child pornography versus the inherent evils of hate. Arguably, the rights of
victims of hate speech have been subordinated to rights of freedom of speech. It has been suggested that the Internet should be governed by an
international entity. The UN or UNESCO could orchestrate a collective effort to
develop policies for Internet use. The guidelines would function to preserve the
rights of individuals around the globe. This is not to suggest that regulation
would eradicate hate speech, but the lack of legislation tends to translates
into approval: otherwise, it would be practically impossible to enforce hate
speech restrictions on the Internet. At the very least, the United States should
develop and support an anti-hate speech policy. On the Internet, national legislations are often reduced to a mere
"local ordinance": national differences are also very important : in
Canada, hate speech is illegal, and it is illegal in France, Germany and Austria
to deny the Holocaust. Human right groups have been instrumental in removing
organisations affiliated with white nationalism, anti-Semitism, and the like to
remote sites. While shifting hate groups to other host computers does not
eliminate the problem, it may reduce the chance of someone accidentally
stumbling on hate sites. VIRTUAL SOCIETY should provide everyone with free speech, but not at the
expense of others. Where the virtual meets the real: Management, Skill and Innovation in the "Virtual Organisation" The study on which this proposed paper is based, focussed on the ways in
which new organisational forms, such as virtual teams, 'expert programmes, and
'virtual customers', are instantiated in the day-to-day work within a rapidly
changing organisation. The organisation concerned is a major UK retail bank which, over the past
decade, has been engaged in major concurrent changes in its working culture,
technology and working practices. Integral to these strategic changes has been
an increased reliance on IT along with attempts to develop organisational forms
among management and other staff to facilitate flexible non-co-located work
across organisational divides. The day-to-day task of implementing the changes
has fallen on middle-management who, in effect, constitute a locus between the
'virtual' and the 'real' in having to deal with the inevitable contingencies
that arise; contingencies to do with the wider organisational setting itself,
and those to do with relationships with customers. This tension emerges
particularly in the drive toward greater standardisation both of internal
processes in the bank and in relationships with customers. The rhetoric of
standardisation is pervasive in regard to staff procedures and customer policy.
It is present, for example, in the attempt to 'reconfigure customers' by
embedding typologies or models in decision support systems. Such 'virtual
customers' are intended to be drawn upon in decision-making vis-a-vis loan
applications and to support the shift toward sales. However, it is evident from
the fieldwork that regular tensions arise between the systems and the actual,
situated work that manager do where reliance on local knowledge and 'gut
feeling' is as prominent as ever. Similarly, representations of working
practices as part of Management Information and process models. Here our
emphasis has been on the contingent ways in which such representations are
achieved through negotiation among interested parties and also in their use. In the paper we intend to focus on the ways in which the attempt to
standardise, sometimes mathematise, working practices continues to depend upon
local knowledge and relevance, local loyalties and constellations of assistance
as well as the interactional work that co-presence provides. This will occasion
some scepticism regarding the outcomes and effectiveness of new forms of
organising work on the erosion of parochialism, traditional hierarchies and
facilitating empowerment of the work force. On the Poverty of a Priorism Technology, Surveillance in the workplace and Employee Responses Questions concerning empowerment, surveillance, privacy and resistance have
long been the focus of sociological studies of the labour process and of
managerial strategies. In recent years, these issues have been given new
prominence by developments in electronic technologies that embody surveillance
capabilities. Characteristically, lay and social science responses to these developments
have been framed within one or more sets of a priori assumptions. The
first suggests that technological developments exercise decisive influences over
the way in which organisations function and develop. This essentially
determinist position assumes that the very availability of a technological
capacity will lead to its deployment. The second set of a priori
assumptions concerns the nature of the employment relationship itself. Here it
is assumed that the workplace can be characterised as one of struggle and
conflict and that relations between management and employees are intrinsically
oppositional. In such a model, the logic of management as control makes the
deployment of the enhanced surveillance capacity of technology inevitable. When
put together, these sets of assumptions give rise to a characteristic debate
about the degree to which employees are able to resist the managerial
consequences of enhanced surveillance capacity – the assumption being that
they either must or should seek so to act. The chapter will interrogate these assumptions by describing the results of
research on a number of case studies of actual work situations. It will seek to
show that whether or not a system’s surveillance capacity is utilised depend
crucially on context. Thus, management makes calculations about the likely
impact of implementation in terms of employee reaction, judging the benefits of
utilisation against the costs of doing so. Here the status and gender of
employees are among the issues taken into account. Often there are differences
of view among managers and supervisors depending both on position in the
organisational hierarchy and on functional responsibilities. In some cases,
there is evidence of direct collusion by management and employees to circumvent
both approved procedures and technological systems. Similarly evidence suggests that employees’ responses are also highly
contextual. Almost all employees in our study appear to recognise, and accept,
monitoring and surveillance as routine aspects of their working lives. A few
appeared unaware of the surveillance-capabilities of systems they used while
many more saw them as little more than an extension of traditional forms of
monitoring. Some respondents saw the apparently objective and auditable data
produced by technological monitoring as a protection against unfair work
distribution or accusations of dereliction. Moreover, contrary to much of the
literature, and a good deal of public discussion, there was little evidence of
employees regarding technological surveillance systems as a threat to privacy. These data lead us to question the a priori assumptions that have, we
argue, too often characterised writing in the sociology of work; particularly
that relating to the deployment of new technologies. Managing Knowledge and Expertise: The Public Service as a "Virtual Organizational Space" This paper introduces a definition of the virtual as "real without being
actual, ideal without being abstract" and its application in a study of the
changing organizational space of, and employees workspaces in, a large
bureaucracy over 250000 employees in size, the Government of Canada. A sense of
the very long history of the virtual and its embeddedness in specific forms of
social ritual provides the basis for a critical assessment of the idea of the
agile "knowledge-based agency" and of the "virtual society".
Taking a spatial view, we argue that these organizations are being recast as not
only material but as virtual organizational spaces in which knowledge and
expertise are to be shepherded in relation to another virtual space - and we
must insist that it is virtual - widely popularized as the "global". The management of what we define as "virtual knowledge" and the
translation operations between global and local knowledge-types is an important
field of conflicts over the conditions of work and the status of labourers as
much as of citizens. The paper outlines research hypotheses concerning the
impact on legislation in place, on equity frameworks and on struggles over the
circuits and technologies by which virtual knowledge is "set" into
embodied know-how and tacit forms of expertise and partial-knowledge shared
across teams. This research is supported by grants from the Social Sciences and Humanities
Research Council of Canada’s "Challenges and Opportunities of the
Knowledge-Based Economy" Strategic Theme. Teleworking: Good for whose health? Teleworking is widely predicted to bring health benefits to
individual workers, through the elimination of stress and the enhancement of
autonomy. Evidence for such effects is derived from teleworkers’ subjective
accounts and objective reports of reductions in sickness absence. Yet
teleworking is not emerging as an employment choice by employers or employees. My presentation will report the findings of my doctoral study
of telework. Funded by the Department of Health, it explores the meaning of
illness and the experiences of taking sickness leave through the narratives and
diary records of forty-four teleworkers. Essentially qualitative in design, the
study examines both the lived experience of teleworking and what constituted
illness for people working this way. These workers were elusive and not easily
defined, but appeared to form a group at the periphery of mainstream employment.
Each participant provided a detailed narrative account of his or her work
history and transition to telework. They subsequently completed a longitudinal
survey, completing five questionnaires concerning their work and health
experiences in the preceding fortnight. Initial analyses of these findings were
taken back for participant validation and further discussion of individual
health experiences in a final in-depth interview. The findings suggest that telework effects spatial and
temporal boundaries. Telework often occurs in marginal spaces, compressed into
small spaces minimally effecting the normal domestic functions of the home.
Telework has a pronounced effect on time calculation, encouraging the extension
of the working day, but more importantly changing the calculation of hours
worked. Teleworkers reports suggest that home-based and computer-based work
combine to make illness difficult to define when it is no longer associated with
conventional fitness to work. The constant presence of work to the worker, the
coterminous boundary of work and home, and their ability to work despite
symptoms encouraged the non-recognition, or containment, of illness. Teleworkers
often do not seek leave of absence for sickness, especially when this placed the
privilege of home-based work or continued employment at risk. They suggested
that the health and happiness of telework employers became the personal
responsibility of individuals, absolving employers of their accountability for
health and safety. These effects of encourage them to work longer into illness,
during illness and/or return sooner in convalescence. Teleworkers often like to work at home in order to avoid the negative effects
of working at an office, but trade this off against high workloads, long working
hours and lost opportunities for legitimate sickness leave. The implications for
health are clearly apparent. Telework may have serious, but often masked effects
for the health of the workforce. These were not limited to unskilled workers or
to women with small children, as might be expected, but were reported by the
whole group. Telework, often used as an exemplar of new technological and
virtual employment, has been shown to have unexpected negative implications for
health which need further examination.
Steven D. Brown (Loughborough University) and Geoffrey Lightfoot (Keele University)
Marco Diani, Sociologist,LOUEST - UMR CNRS 7544 Universitè de Paris, mdiani@mailhost.u-paris10.fr
John Hughes, Mark Rouncefield, Pete Tolmie (Univeristy of Lancaster) and Wes Sharrock (University of Manchester)
David Mason, Gloria Lankshear, Sally Coates (University of Plymouth) and Graham Button (Xerox Research Centre Europe)
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Rob Shields, Carleton University, Ottawa, Canada, rshields@ccs.carleton.ca
Barbara Steward, University of East Anglia, b.p.steward@uea.ac.uk
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