Virtual Society?

the social science of electronic technologies

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Professor Peter Swann

Professor Peter Swann
Manchester Business School
University of Manchester
Booth Street West
Manchester M15 6PB
+44 (0)161 275 6532

Peter Swann (Virtual Reality and the Innovation Potential of the Organisation) is Professor of Economics and Management of Innovation at the University of Manchester, a position he holds jointly in Manchester Business School and PREST. Previously he worked at London Business School and Brunel University. Peter has four main areas of active research at present: work on business applications of virtual reality (in the Virtual Society? programme); research on the innovative performance of companies in industrial clusters; research on the role of networks and standards in collective invention; and work on the evolution of consumption patterns.

Peter has served as a Specialist Adviser to the House of Lords Select Committee on Science and Technology, a member of the DTI's Information Age Competitiveness Working Party, a Member of the Steering Group of the DTI's VR Forum, a member of the Research Advisory Board of the Design Council, and a visiting professor of economics at the University of Turin. He was co-ordinator of the ESRC initiative on 'New Technologies and the Firm', and was the founding and managing editor of the journal, Economics of Innovation and New Technology from 1989 to 1996.

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Contents current at 15th October 1998